CHARACTER WORKSHOP  CALENDAR  COURSES  INFORMATION 
BOOKSTORE  EPRESS   RENEW MEMBERSHIP  T-Zero XPANDIZINE
HELP DESK  WVU WORKSHOP & CLASS WRITING GUIDELINES

Business 169: Promotional Copywriting 101

• Average Time Commitment per Week: 3 hours
  
  
• Time to Complete Course: 4 Weeks
  
  
• Difficulty (1-5): 1
  
  
• Course Description: Writing promotional copy isn’t for everyone. You need to be part fiction writer, part sales person, part advertising executive and part magician to do it well. This course will help participants decide if this is a branch of freelance writing they’d like to explore further.
  
  Writing good promotional copy is probably the most creative and demanding branch of non-fiction writing there is. And there is a shortage of skilled copywriters who can handle the growing demand (for instance, the demand for Direct Sales is growing at the rate of about 25% a year), which should make this course an attractive proposition for freelance writers in general.
  
  Consider that we’re bombarded every day with 2500 to 3000 promotional messages. They’re on billboards, in newspapers, in store windows, on television, on delivery trucks. Stand on a busy street corner and start counting every promotional message you see, and you’ll get an understanding of what promotional copy is all about.
  
  The success of each participant is very dependant upon feedback from peers.
  
  
• Method of Presentation/Instruction: Weekly reading from text, exercises and feedback from peers and facilitator
  
  
• Required Resources (texts, etc.): The Copywriter's Handbook, by Bob Bly (readily available through http://amazon.com or http://barnesandnoble.com)
  
  
  • Week 1: Benefits and Features
  • Week 2: Learning the Language
  • Week 3: Writing Your Copy
  • Week 4: Tying Up the Loose Ends
  
  
  
• Classroom A
• Classroom B

Course developed by: Helen Rossiter

Facilitated by: Helen Rossiter and Peer Group